One of the best-recognized and admired brands in the world, Starbucks single handedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the companyÕs exemplary leadership practices.
Joseph Michelli, author of the Wall Street Journal, USA Today, and Business Week bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee companyÕs resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
