Likeable Business by Dave Kerpen

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It pays to be LIKEABLE!

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in todayÕs hyperconnected society: if your business isnÕt likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked_by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns youÕll get when you gain the trust of your customers and stakeholders. In todayÕs social media world, it literally pays to be likeable.