


Every new project or job, or hobby, or company starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe its really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, youll earn profits, glory, and long-term security.
Whether youre an intern or a CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.